diff --git a/.changeset/mighty-masks-hear.md b/.changeset/mighty-masks-hear.md
new file mode 100644
index 0000000000..bb19be1420
--- /dev/null
+++ b/.changeset/mighty-masks-hear.md
@@ -0,0 +1,29 @@
+---
+'@backstage/create-app': patch
+---
+
+Add the google analytics scripts in the `index.html` template for new applications.
+
+To apply this change to an existing application, change the following in `packages\app\public\index.html`:
+
+```diff
+    <title><%= app.title %></title>
+
++    <% if (app.googleAnalyticsTrackingId && typeof app.googleAnalyticsTrackingId
++    === 'string') { %>
++    <script
++      async
++      src="https://www.googletagmanager.com/gtag/js?id=<%= app.googleAnalyticsTrackingId %>"
++    ></script>
++    <script>
++      window.dataLayer = window.dataLayer || [];
++      function gtag() {
++        dataLayer.push(arguments);
++      }
++      gtag('js', new Date());
++
++      gtag('config', '<%= app.googleAnalyticsTrackingId %>');
++    </script>
++    <% } %>
+  </head>
+```
diff --git a/packages/create-app/templates/default-app/packages/app/public/index.html b/packages/create-app/templates/default-app/packages/app/public/index.html
index ea9208ca57..5653173480 100644
--- a/packages/create-app/templates/default-app/packages/app/public/index.html
+++ b/packages/create-app/templates/default-app/packages/app/public/index.html
@@ -48,6 +48,22 @@
       }
     </style>
     <title><%= app.title %></title>
+    <% if (app.googleAnalyticsTrackingId && typeof app.googleAnalyticsTrackingId
+    === 'string') { %>
+    <script
+      async
+      src="https://www.googletagmanager.com/gtag/js?id=<%= app.googleAnalyticsTrackingId %>"
+    ></script>
+    <script>
+      window.dataLayer = window.dataLayer || [];
+      function gtag() {
+        dataLayer.push(arguments);
+      }
+      gtag('js', new Date());
+
+      gtag('config', '<%= app.googleAnalyticsTrackingId %>');
+    </script>
+    <% } %>
   </head>
   <body style="margin: 0;">
     <noscript>You need to enable JavaScript to run this app.</noscript>
